Interestingly, Snap made little mention of ads in the press release which is usually one of the biggest allures to paying more for a more premium social media or streaming tier. Some of these features will be shared with free users later down the line, while the more “single-playerish” ones will remain Plus-exclusive, with the BFF pin fitting into the second category.

Snap describes the service as “a collection of exclusive, experimental, and pre-release features available in Snapchat” which you can access for $3.99 a month.Īccording to a report by The Verge, this includes the ability to change the style of the app’s icon, see who re-watched your story and pin a friend to the top of your chat list using the BFF pin feature. The app announced the launch of the new subscription service this week, not long after rumours of a paid Snapchat tier had originally begun circulating. Snapchat has joined the growing list of social media apps to offer a paid membership tier with the release of Snapchat Plus.

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